Unilever has announced it has signed an agreement to acquire Living Proof Inc, the premium haircare business renowned for solving hair problems through the use of breakthrough science. Living Proof was conceived by venture capitalist and entrepreneur, Jon Flint, to bring advanced bio-medical technology to the beauty industry. Together with MIT professor, Robert Langer, they assembled a team of world-class biomedical scientists and industry leading hair stylists to create a comprehensive portfolio of hair products that enable people to get visibly healthier hair, fight frizz, build volume and address a number of other hair care challenges.

Grace Ray, Living Proof CEO, added: “I am extremely proud of Living Proof’s growth over the years and the difference our products make to people’s lives. Unilever shares our deep commitment to science, quality and innovation, making them the ideal partner to take us to the next stage of our journey. I’m confident that together we will accelerate our mission to change people’s lives through products that deliver results you can see from across the room." Living Proof will be part of Unilever’s Prestige portfolio, which includes brands such as Dermalogica, Kate Somerville, Murad and REN.

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