Global clothing retailer UNIQLO has named the Japanese anime robotic cat Doraemon as its Global Sustainability Ambassador. Doraemon sports a green look subbed 'sustainability mode' for its new role, in which it will urge consumers to change their future through 'the power of clothing.' UNIQLO hopes to utilise the character to present its sustainability initiatives in fun and easily understandable ways for children and people of all ages. 

Doraemon will be featured in UNIQLO stores globally, the brand's websites and other channels.