UNIQLO has announced the relaunch of its global flagship store, located at 311 Oxford Street. Reopening on 18 March, the completely transformed store will be the first in the world to introduce Liberty London for UNIQLO, a new collaboration designed with the London institution, and at the same time UNIQLO will launch its new spring/summer collection with UNIQLO AND LEMAIRE. The relaunch of the 311 Store has seen the sales space expand from three floors to five, almost doubling the size of the original space at 2,240 m sq. A new conceptual sales area has been created within the store where UNIQLO’s LifeWear concept will be brought to life, while a newly built roof terrace gives shoppers views across London and will play host to exclusive events in the upcoming months. UNIQLO is also introducing an entirely new concept area, The Uniqlo WearHouse London, which gives a nod to the heritage of the brand’s original name, The Unique Clothing Warehouse, while celebrating LifeWear. UNIQLO WearHouse London is a new space that can be accessed either from within the store or from its own private entrance and lift from Oxford Street.

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