United Colors of Benetton has announced the launch of clothes for humans, its brand new product and marketing philosophy. This will also be the unifying force behind three product lines, a global campaign, a brand new website and a series of in-store initiatives and materials, including the magalog - a hybrid between a magazine and a catalogue that will be distributed in Benetton stores worldwide.

The clothes for humans product and marketing philosophy will applied globally to: magazines, digital media, Benetton properties and social channels, stores and out of home events.

The new website features a contemporary design and new sections: Identity, introducing the user to the three elements identified as brand pillars - knitwear, colour and social commitment; clothes for humans, which will present the new design philosophy and help customers match their mood with the three lines of clothing: Dress Up, Dress Down and Dress To Move.

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United Colors of Benetton in 'fashion & accessories'