Date Posted: Monday 22nd June 2020
Urban Decay has announced actress Camila Mendes and singers Normani and G.E.M as its newest citizens. The women personify the brand's DNA and will head its Pretty Different campaign, which challenges to status quo and embraces pure, unapologetic individuality.
Alongside its new citizens, Urban Decay has also introduced its NAKED Ultraviolet colour palette, featuring 12 shades of metallics, mattes and shimmers from matte peach to cool-toned violet shifts.