Urban Outfitters has introduced its exclusive Pride collection benefitting GLSEN and the organisation’s mission to ensure safe and affirming schools for LGBTQ+ students. To launch the collection, the brand is teaming up with rising Chicago hip-hop artist Taylor Bennett who will be featured in the campaign and serve as its official ambassador.

The digital and in-store campaign will launch in conjunction with Pride month. Bennett, who came out as a bisexual shortly before the release of his critically acclaimed album, Restoration of an American Idol, has continued to be an inspiration for young fans across the country since first exploding onto the music scene in 2015.

The five piece assortment includes one long-sleeve tee, two short-sleeve graphic tees and two baseball hats. The product comes in shades of pink, blue and white with colorful designs created by Urban Outfitters’ in-house designers. 100% of all profits from the sale of the merchandise will be donated to GLSEN. Prices range from £25 to £35. This is the second partnership between UO and GLSEN, having teamed up earlier in the year with the launch of Connor Franta’s Common Culture collection.  

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