Date Posted: Monday 10th December 2018
Fluorescent PR has been appointed to handle the PR for vegan-friendly and cruelty-free skincare brand, Urban Veda. Based on the holistic principles of Ayurveda, India’s holistic health and wellbeing system, the environmentally conscious, personal care brand offer luxurious, affordable, natural products formulated using ingredients that soothe, calm or revitalise.
Firmly believing that the most powerful and effective ingredients for skin come from nature, Urban Veda uses a bespoke selection of natural ingredients designed to suit different skin types, which in the principles of Ayurveda are associated with ‘doshas’. This is the Ayurvedic term to describe the physical and emotional tendencies within the mind and body.
The collection features the Purifying range (Kapha Dosha) for oil-prone skin, the Radiance range (Vata Dosha) for complexions that are dull or suffering from pigmentation, the Soothing range (Pitta Dosha) for sensitive skin and the Reviving range (Tri-Doshic) for dry and mature complexions.
Naturally created using Ayurvedic herbs, flowers and fruits, combined with multi-vitamins and clinically proven actives, Urban Veda helps to maintain skin’s natural balance by infusing it with Omega-rich bio-oils, free radical-fighting antioxidants and vitality-boosting essential fatty acids. Urban Veda products do not contain sulphates, animal derivatives, harsh detergents, artificial colours and fragrances, mineral oils or parabens. Manufactured in the UK with environmentally friendly, recyclable packaging, the ranges are accredited by The Vegetarian Society, PETA and Cruelty Free International.
Urban Veda is available from selected Waitrose and Sainsbury’s stores.