Aisle 8 has been appointed as the UK agency to represent Vuori, the US activewear brand offering a new perspective on performance apparel. Built around the concept of investing in happiness with everyday essentials and inspired by the active Coastal California lifestyle, Vuori delivers easy-to-wear activewear for men and women. Sustainability, fabric innovation and community are a core part of the brand DNA, with easy to wear, quality products that feel so good you want to wear them every day, empowering deeper connections with fitness, nature, creativity, and community.

Aisle 8 will oversee the brands UK launch in 2022.