US activewear brand Vuori has announced the opening of its first-ever international store in London’s Covent Garden, this September. Founded by Joe Kudla in 2015 in California, the first UK Vuori store at 25 Long Acre, Covent Garden in London, showcases an extensive collection of the refined men’s and women’s activewear collections, which marry performance and style for every day, not just for the gym. With a clean, modern design, complemented by earthy elements such as birchwood and lots of natural light, the approximately 1,000 square-foot Vuori store brings to life the laidback Californian lifestyle aesthetic and feeling of the brand, in physical form. Joining the 24 existing US stores, the London store brings the Vuori community together in a space, which is much more than just a place to shop. Each store acts as an inspiring hub for like-minded UK active and wellness-focused consumers to come together.