Cult US curly hair brand, DevaCurl has announced that it will launch in the UK in January 2020. The brand was born in 1994 out of conversations with the curly community in its Devachan Salon, the first natural hair salon in New York City's Soho. 

Megan Streeter, DevaCurl CMO said: "Our curl community is at the heart of everything we do. We've received thousands of messages from our curl friends abroad asking us to bring DevaCurl to Europe and we felt that now was the perfect time to launch internationally and help lead the natural hair movement."