B Corp-certified US footwear brand OluKai has appointed instinct to handle its UK PR. instinct will handle a twelve-month launch campaign from August 2023, overseeing all press and influencer outreach, and event management. As part of the launch process, instinct will focus on building up a community amongst press, VIPs, and influencer networks, with several brand building tactics in the pipeline to help create a name for OluKai amongst tastemakers.

OluKai (which translates to ‘comfortable ocean’ in Hawai`ian) believes everyone, no matter where they are, can ‘live Aloha’. This is a mission that comes to life through the design elements and handcrafted details of the brand’s ocean-inspired footwear. With craftsmanship and a community-driven culture at the forefront, OluKai looks to reconnect people to one another, and the environment, with a range of products that evoke the culture of the Hawai`ian Islands.