BEAUTY
US startup Match My Makeup announces UK launch with shade finding technology
Date Posted: Monday 26th November 2018
Californian-based startup, Match My Makeup, has announced its UK launch. The brand uses new technology to match online customers to their precise foundation shade. Match My Makeup allows customers to enter their current foundation product into an online form, its data matching system then advises exact equivalent products in any brand. Match My Makeup’s technology is available to beauty retailers to 'white label' the shade finding technology.