Formally a social marketing agency, VAMP has announced they will now be known as a Digital Talent and Entertainment PR agency specialising in aiding brands in authentically diversifying their content and widening their customer base.

The newly formed Digital Talent Agency will focus on bringing the UK’s biggest and most talented Black content creators to brands across the world who desire access to diverse and young audiences. The agency will provide Influencer Marketing activations for brands alongside Talent Management and representation of Black content creators in the UK.

Their current roster includes beauty and lifestyle influencer Mariam Musa; fashion and lifestyle influencer Nella Rose; beauty and fashion influencer Yelena; fashion and lifestyle influencer Esther Falana; fashion and lifestyle influencer Lisaah Mapsie.

On the launch of their new Digital Talent Agency, Co-Founder and Head of Influencers, Rumbi Mupindu said “We’re excited to be able to now open up the network to new Black creators interested in building their brand, growing their audience and working with their favourite brands. When we began Influencer management, the industry was almost exclusively white and that had a knock-on effect to the type of Influencers working with big brands and working on massive campaigns. For years, the Influencer industry has been completely whitewashed, however, we’re pleased to see a change happening.”