FREED is launching its range of vegan and cruelty-free, faux-fur outerwear and accessories in the UK. FREED is the in-house brand from manufacturing specialists, Freed and Freed, which has been the mainstay of the Canadian garment industry for 100 years. Its sought-after expertise and technical capabilities led to the development and production of outerwear for heritage brands and major retailers around the world.

FREED's collections come in vibrant colours of the most tactile, faux fur, which are all ethically produced in Canada. As well as selling through its own website and platforms including Wolf and Badger and Atterley from October 2021, the brand has also partnered with My Wardrobe HQ to offer both sales and rental options.

Freed is running a launch pop-up shop at MYWHQ, Elizabeth Street, London from 14 to 21 October 2021.