Vegan, Swedish haircare brand Maria Nila has teamed up with European influencers Nellie Berntsson, Nicole Falciani, Tina Maria and Alexandra Bring on a new #ichoosefriendly campaign in celebration of World Vegan Month.

Focussing on digital, #ichoosefirnedly is a series of films created by Maria Nila to prompt everyone to think twice before buying beauty products with animal ingredients. Also making an appearance in the film are Co-Founder of The Perfect World Foundation, Rags Jacobsson, and Creative Director of Maria Nila, Cia Mannesson. The video is based around the bond between humans and their beloved animals.

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Maria Nila in 'beauty, fragrance, grooming & health'
Nellie Berntsson in 'digital influencers'
Nicole Falciani in 'digital influencers'
Tina Maria in 'digital influencers'
Alexandra Bring in 'digital influencers'