Splendid Communications has been appointed as the retained PR agency for The Flavourists, a start-up specialist in plant-based recipe kits & ingredients. Splendid is tasked with delivering brand awareness through a press office function, positioning the brand at the heart of relevant moments, the first being Veganuary, as well as positioning the founders as plant-based thought leaders within key trade media. Looking further ahead, Splendid will work with the brand to build on its brand positioning to take it beyond product moments into cultural conversations.