Date Posted: Wednesday 20th May 2020
Imagination PR has announced that it has been appointed to handle the PR for new 100% vegan haircare brand Imbue. Imbue is dedicated to cleansing, conditioning and styling curls, whilst locking in moisture and giving curl confidence. It will launch with its debut range Curly Girl, which is made without sulphates, parabens or oil-based silicones; instead the brand uses sustainably sourced plant oils including camellia, coconut and cupaça.
Imbue will launch on 8 June at lookfantastic.com.