Sylvia Terry PR has been appointed to handle all press communications for luxury vegan skincare brand Orveda. Created by Sue Y. Nabi (CEO of COTY) Orveda is available DTC and at Harvey Nichols London. The brand offers a different way of formulating skincare by championing beauty’s new future and its factories, bacteria, enzymes and yeast, to work with, not against, skin's natural processes and microflora. Based on the science of glow and understanding the skin as a “me-cosystem” Orveda offers a healthy, holistic and empowered approach to beauty.

Ariane London will be handling the brand's influencer marketing.