Verizon Media has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience tailored to the user including innovative tech, from shoppable video to 3D try-ons, and more. Yahoo Shops is also committed to diversity, pledging at least 15% of merchants will be Black-owned businesses, with plans to increase inclusion of other underrepresented groups in retail.

Yahoo Shops will launch with sustainable small brands like Woo Skin Essentials (by PROJECTWOO), Golden Secrets, and Act + Acre. The Yahoo Shops experience will include:

• Shopping the story: Users can directly purchase products featured from trusted reviews and editorial roundups, to shoppable video.

• XR experiences: Including beauty AR tools, a 3D product catalogue, a virtual 3D dressing room and more.

• A personalized storefront: Following a quick onboarding about their unique tastes and preferences, Yahoo Shops users will see their own digital mall, only featuring brands that fall into their areas of passion and interest.

• Secure check-out and payment integrations. Express check-out, shipment optimization, and buy-now, pay-later services. 

For more information on Yahoo Shops, visit shops.yahoo.com.