Date Posted: Wednesday 12th October 2016
Versus Versace has announced a collaboration and partnership with ZAYN. The artist will design a collection for the Versus brand, and will be the face of Versus in upcoming advertising campaigns.
ZAYN will design a capsule collection of men’s and women’s clothing for Versus under the ZAYN X VERSUS label. The collection will debut in Versus stores worldwide and on Versusversace.com beginning in May 2017. ZAYN will develop the collection in close collaboration with Donatella Versace.
The collection will be shown to the media and buyers with a presentation next spring, with further details forthcoming. A percentage of the net proceeds from the ZAYN X VERSUS collection will be donated to charity.
Additionally, ZAYN will star in the next two Versus advertising campaigns; the first, for SS17, will debut in February 2017, and the second will appear later in the year.
Versus Versace in 'fashion & accessories'
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