Online retailer Very.co.uk and interiors media brand Ideal Home have joined forces to launch a homeware and furniture range for AW17. Designed around Ideal Home’s five favourite looks – comprising Simple Country, Mid-century Modern, Hotel Chic, Modern Glamour and Retro Scandi. The 300-plus products in the first collection span lighting, rugs, curtains, bedlinen, furniture and accessories, all to be sold on Very.

The Ideal Home Range at Very will launch in September in the October issue of Ideal Home and on idealhome.co.uk, the range will be refreshed seasonally, and Very and Ideal Home are working on plans for the SS18 collection.