VICE Media, the youth media brand and content creation studio, today announced a partnership with Starworks Group, an established brand strategy, communications and content creation agency for the fashion and beauty industries. The deal sees VICE purchase a majority stake in the agency. Financial details of the agreement were not disclosed. The alliance creates a one-of-a-kind brand development and media offering that transforms brands through content-driven strategies, guided by real-time data and consumer insights, and amplified through a best in class global media network.

From New York, Los Angeles and London, Starworks Group will integrate VICE’s leadership position in youth media with its strategic and creative capacity, presenting an unrivalled solution for brands to enhance audience engagement and accelerate business performance. Leveraging VICE’s global operational footprint, SWG will expand into key markets and cities, while working closely with existing VICE agencies Virtue Worldwide, Carrot and Pulse across strategy, digital and content creation. SWG will continue to represent a portfolio of existing global clients independent of its VICE partnership.

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VICE Media in 'consumer magazines'
Starworks Group in 'PR consultancies'