Victoria Beckham has launched her female-founded, digitally-native, clean beauty brand. The first collection for Victoria Beckham Beauty focuses on eyes, with products including Smoky Eye Brick shades, Lid Lustre pots and the Satin Kajal Liners. 

Victoria’s innate curiosity to seek out the best beauty products, along with her access to the most innovative health and beauty treatments, experts and products from around the world is the foundation for each creation within the range. Every product and experience are an authentic extension of Victoria’s real-life discoveries and lifestyle, and the formulas are guaranteed to deliver on the promise of Luxury Performance, Clean Beauty.

Victoria said: “I have always been beauty-obsessed, and I want to create beauty solutions that address my customers from head to toe, inside and out. It is all about making my community feel like the very best versions of themselves."

The brand is set to launch a lip collection next month, following by a whole host of new launches.

The brand is now available at VictoriaBeckhamBeauty.com and in-store at Victoria Beckham. 

The Communications Store should be contacted with any Victoria Beckham Beauty press enquiries.