Date Posted: Wednesday 21st November 2018
Marchon Eyewear and Victoria Beckham have announced that they have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear.
New collections developed under the licensing agreement will roll-out globally beginning Fall 2019. The collections will be developed in Italy and will continue to embody Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s distinctively modern ready-to-wear and accessory offerings.
Said Paolo Riva, CEO of Victoria Beckham comments, “This new partnership with Marchon comes at an exciting time for the business, as we work towards reaching our global potential and expanding the brand following a series of strategic partnerships and appointments since our new shareholders NEO Investment Partners joined the business at the end of last year. Eyewear is synonymous with our founder and this license will allow us to scale our presence in the eyewear retail market and capitalize on Marchon’s technical innovation, expertise in product development and global distribution network".
The new line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online at victoriabeckham.com.