Victoria’s Secret (VS&Co) has announced that it has completed the acquisition of 100 percent of Adore Me, a digitally-native intimates brand. The acquisition creates meaningful sales and profit upside opportunities for Victoria’s Secret, including the opportunity to leverage Adore Me’s expertise and technology to continue to improve the Victoria’s Secret and PINK customer shopping experience and accelerate the modernization of VS&Co’s digital platform. Adore Me will serve as an important long-term growth vehicle for VS&Co, generating an estimated $250 million of profitable sales in their most recently completed the fiscal year 2022. Better together, VS&Co and Adore Me will continue leading the global intimates category forward in a more inclusive, tech-forward, and sustainable way.