INK has signed a new partnership with the UK airline Virgin Atlantic, where it will revamp its inflight magazineVera, as well as represent all media sales. From September 2017, INK will create an upgraded magazine for Virgin Atlantic’s customers, with a complete relaunch in October.

In addition to publishing Vera, from January 2018, INK will also be representing all inflight entertainment (IFE) and ambient advertising opportunities. Virgin Atlantic has multiple ways to access its loyal passengers via various touch points across the customer journey including print, TV advertising,