Date Posted: Friday 27th November 2020
Condé Nast has opened Vogue Café Beijing, the first branded property venture in China. The Café opens under license agreement with Beijing Sycamore Seed Advertising & Media Co Ltd, and forms part of a wider partnership with future Café openings planned, the second being in Shanghai in 2021.
Located at the China World Mall in the Chaoyang District in central Beijing, the Café sits among the city’s leading luxury flagship stores. The area famously brings together local and international visitors, with a mixture of retail, office spaces, hotels and residential. The Café is positioned as the ultimate destination for shoppers seeking a unique dining experience, as well as office workers looking to grab a takeaway lunch.
Vogue Café Beijing, spread over 400 sq. metres, features two elegant dining rooms and a feature cocktail bar. In keeping with Vogue Cafés globally, striking images and covers from the archives of Vogue adorn the walls, including iconic shots featuring some of the world’s most renowned models and photographers.
Joining Vogue Café Beijing as head chef is Jack Yao, whose career spans over 14 years. Having formally trained in Italy and Singapore, Yao’s exclusive menu blends influences from Italian and Asian cuisine for an alluring mix of flavors. Vogue Café Beijing will be open seven days a week, between 10am and 10pm. The Café also operates a full home delivery service.
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