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Vogue Hong Kong launches as multimedia brand

Date Posted: Friday 1st March 2019

Vogue Hong Kong announces launch

Vogue Hong Kong, the 25th edition of the fashion title, has announced it will debut with a bilingual website and print magazine in traditional Chinese on 3 March. The triple cover March issue will go on sale on newsstands citywide in Hong Kong and Macau. 

The inaugural issue features supermodels Gigi Hadid and Fei Fei Sun on the cover, dressed in Chanel haute couture, the last collection by the late Karl Lagerfeld. The ‘East meets West’ cover story embodies the spirit of Hong Kong through a visionary art direction curated by photographer Nick Knight and Vogue Hong Kong’s fashion director, Anya Ziourova. 

The Hong Kong edition of Vogue will establish its own identity, reflecting the unique culture of the region - a mix of fashion and art, local and international, tradition and innovation. Vogue Hong Kong’s team comprises of editorial director Peter Wong, who will work closely with senior fashion content editor, Daniel Cheung as well as publisher, Desiree Au. 

Editorial in the launch issue includes a diverse mix of fashion, art, culture and lifestyle content, including a special photo essay collaboration with Hong Kong’s renowned creative director and artist, Stanley Wong. The digital launch commenced on social media in February, led by Daniel Cheung, with short films featuring Hong Kong’s most high profile actresses including Angelababy, Karena Lam, Angela Yuen and Isabella Leong.


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