Fashion and lifestyle brand Volcom has announced the appointment of Lyndsey Roach as Global Head of Womens business, effective from 1 April. She will report to Todd Hymel, Volcom CEO, and will be responsible for the overall direction and performance of the Womens business. She brings more than 15 years of experience in strategy, marketing, creative and sales. Prior to joining Volcom, Lyndsey co-founded the Box Creative Agency, a full service marketing and creative agency focused on brand strategy, product launches and creative direction. Prior to that, Lyndsey was the Vice President of Women’s Marketing at Hurley where she directed global marketing initiatives. She has held several other positions during her 12 years at Hurley and Nike.

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