W Communications has appointed Rachel Friend as CEO, as part of the agency's plans for growth and expansion in the UK and beyond. Rachel was previously CEO at Weber Shandwick, UK and Ireland, where she was responsible for a £50m+ P&L and delivered year on year revenue raising the company to 2nd ranking in the PRWeek UK league tables 2018 and 2019. She has also worked at Sainsbury's and Hill+Knowlton. In her new role, Rachel will enable W founder Warren Johnson to focus on the strategic expansion of the business through mergers and acquisitions and international expansion. 

Rachel will commence her new role as CEO of W Communications on 1 July.