PRCO UK has been appointed to represent W Ibiza in the UK, France and DACH region. Located on the palm-fringed beachfront of Santa Eulalia, Ibiza’s third-largest town, the seasonal hotel is the place to ‘stay and play’ on the White Isle. With direct beach access, 8 restaurants and bars, and diverse experiences ranging from Salsa dancing and DJ sets to yoga and mindful practices, W Ibiza knows how to bring both sides of Ibizan spirit to life. PRCO UK’s campaign will drive awareness of the hotel, its unique brand initiatives and the 2023 calendar of cultural happenings, working with traditional media, content creators and KOLs in all three European markets.