WAH Nails has announced the opening of its flagship salon in London’s Soho. WAH Soho, located at 4 Peter Street, introduces to the market a Virtual Reality Nail Designer, allowing customers to digitally design and trial nail designs, as well as share them on Instagram, before having them realised by the WAH team. The 900sq ft salon is set across two floors. The ground floor is a play and discover area, while the basement is the treatment area with six manicure desks, three pedicure chairs and a cocktail bar. Alongside the full product offer from WAH London, an edit of product from the WAH team's most coveted independent beauty labels will also be available in-store.  
 
Founder, author and entrepreneur Sharmadean Reid MBE set up WAH London in 2009 to create a new type of beauty brand based on fusing uptown and downtown aesthetics.

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WAH Nails in 'beauty, fragrance, grooming & health'