Waitrose has developed Pure Hydration, a British-made and naturally derived beauty collection. Specially developed for dry, sensitive or mature skin, products have been carefully formulated, and enriched with cotton milk and cotton seed oil to leave skin feeling soothed, nourished and soft. The Waitrose Pure range has now been now redeveloped as Waitrose Pure Sensitive and has re-launched with new additions to the collection, including a cleansing and exfoliating powder, which when added to water gently cleanses and exfoliates skin, lifting away make up and impurities in one step. The Pure Sensitive skin and hair care range has been developed using white water lily extract, traditionally used to treat inflamed skin and known as an anti-oxidant and for its calming properties, making it kinder to delicate hair and skin. All Pure Sensitive and Pure Hydration skin care is at least 98%, with some products 100% naturally derived. The range is dermatologically approved, vegan and vegetarian friendly, all the products carry the Cruelty Free Leaping Bunny Logo, and has recyclable packaging. The Pure Hydration and Pure Sensitive collections, priced from £2 to £5 are now available at Waitrose.

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