Dynamic new fund Waldencast focuses on early-stage beauty and wellness brands has announced three new additions to its portfolio of mindful investments. Waldencast incubates and accelerates forward-thinking brands in the early stages of their development through funding and operational expertise to help them scale and thrive.

The new additions include organic make-up brand Kjaer Weis, which fuses the worlds of luxury performance and sustainability. Founded by Danish-born, New York-based make-up artist, Kirsten Kjaer Weis the brand has developed a following by combining a minimalist Scandinavian aesthetic with New York.

Digitally native D2C Brazilian cosmetics brand Sallve has also received the fund. The Brazilian skincare brand combines sincere conversations, safe choices and formulas to create a D2C brand inspired by real needs and becoming a benchmark for local success after building a highly engaged social media community. 

Finally, male wellness digital platform Manual will be funded by Waldencast. The platform presents curated products, content and tools that empower confidence and ownership of men's health and wellbeing. It focuses on providing affordable, medical-grade products and guidance for all age groups, packaged alongside essential grooming and wellness content.