Date Posted: Friday 10th July 2015
Walgreens Boots Alliance has announced that it has acquired Liz Earle Beauty Co. Ltd, owner of the Liz Earle skincare brand. Liz Earle is a premium skincare range that uses naturally active ingredients and is recognised as one of the leading botanical brands in the UK. Created through the combination of Walgreens and Alliance Boots in December 2014, Wallgreens Boots Alliance's portfolio of retail and business brands includes Walgreens, Duane Reade, Boots and Alliance Healthcare, as well as global health and beauty product brands, such as No7, Botanics and Soap & Glory.
Walgreens Boots Alliance in 'in-house PR'
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