BEAUTY
Walgreens Boots Alliance launches No7 Beauty Company
Date Posted: Wednesday 21st April 2021
Walgreens Boots Alliance has launched a breakaway beauty business, No7 Beauty Company. The subsidiary of WBA will be responsible for the group’s No7, Liz Earle Beauty, Botanics, Your Good Skin, Soap & Glory, and Sleek MakeUp beauty brands.
No7 Beauty Company aims to develop omnichannel offerings with WBA retailers, as well as new and existing global retail partners and will be implementing a direct-to-consumer model. The new company has also introduced a sustainability road map.