Men's make-up brand War Paint has announced its partnership with Wigan Warriors Rugby League Club for the 2021 Season. Whilst the association will see War Paint featured on the first-team training and warm-up kits, the partnership off the field will see both War Paint and Wigan Warriors mutual commitment to progress men's mental health, challenge stereotypes, start conversations and break down the boundaries that can confine men. 

Speaking about the partnership, War Paint’s Founder Daniel Gray said, "I was inspired to create War Paint due to my own mental health struggles and I couldn’t be more proud to see that our brand growth can result in working alongside Wigan Warriors to help us address the issue. I can’t wait to unveil some of the groundbreaking initiatives we have planned to help people with mental health issues and raise awareness amongst the Rugby League community."