British high street brand Warehouse has appointed Patrick Tcherno as Global Head of PR and Comms. Patrick whom previously held the role of PR Director at leading luxury agency Karla Otto, will oversee all PR and Communication activities under the new brand direction and will be key in positioning and shaping the new Warehouse message. He joins newly appointed Brand Consultant Alasdhair Willis and British designer Emma Cook whom takes lead as Design Director. Emma will unveil her first collection for the brand during 2016 with an in store date set for next AW16. These are the first of a number of key appointments to be announced in the next few months under the re-launch of the Warehouse brand. 

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Warehouse in 'in-house PR'