Date Posted: Monday 18th September 2023
SANE Communications has been appointed to handle the PR, communications and experiential activities for the UK for watch brand AERA. AREA was born from the simple premise that, in watching, contemporary design, quality and simple functionality can co-exist at a contemporary price point. Created by co-founders Jas Minhas and Olof Larsson, both verbenas of the watch world, AERA is a response to a desire for rugged functionality and enduring design.