Luxury watch brand Christopher Ward has today unveiled a complete company-wide rebrand, which has been in development for the past year. The rebrand introduces  new logo, which will also be displayed on all new watches; a revamp of the website; and a redesign of the Christopher Ward magazine, renamed Loupe, which will be distributed in May. The brand has also launched two new watches under its Trident Collection which are in line with the new look and feel of the brand: the C65 Trident Vintage and the C65 Trident Classic.

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Christopher Ward in 'fashion & accessories'