WatchPilot, a UK-based watch specialist retailer, will open its first high street store on 7 November 2022 at 6 George Street, Richmond, London, becoming a brick and mortar retailer to complement its online presence. Founded in 2020 at the beginning of the COVID-19 pandemic by Tim Harrison and Akbar Hussain, WatchPilot launched online with success and has added new brands to the platform monthly. Now, along with affordable and high-end timepieces, the new bricks and mortar store will showcase more than 30 brands of watches and employ highly experienced and knowledgeable staff. The new retail location will also offer 13 brands of designer and sport sunglasses.

Tim Harrison, Co-Founder and Co-Director said on the store opening: “We will continue to grow our online presence however, particularly within the luxury side of watch retail there will always be demand for a premium in-store experience. If our initial Richmond store proves successful, we are open to replicating the concept in other similar locations. We will provide a premium shopping service delivered by a staff of watch experts in a relaxed modern retail environment. “

Akbar Hussain, Co-Founder and Co-Director said: “We are looking to deliver a local retail alternative in the Richmond area which will offer leading Swiss as well as fashion brands along with smaller niche brands that do not gain the visibility they deserve in major national retailers.”