Weekday has announced that it has launched a sustainable fabric with the Infinite Fibre Company (IFC), in collaboration with Maisie Williams. The new fabric can turn textile, cardboard and agricultural waste into a new cotton line material, with denim-like properties. The fabric can be recycled again without compromising the quality, as well as being completely biodegradable. 

The IFC is an H&M funded project which gave Weekday exclusive access to four meters of fabric in which they created a custom piece for Actor and Daisie app creator, Maisie Williams. 

The collaboration was announced on Maisie's Instagram and Weekday is hoping to create a full collection for public purchase in the near future.