Weight Watchers rebrands to WW
Date Posted: Tuesday 25th September 2018
American weight loss company Weight Watchers has rebranded to WW, reinforcing its mission to focus on overall health and wellbeing. In addition, the company has also introduced its new tagline: 'Wellness That Works.'
Mindy Grossman, President and Chief Executive Officer of WW comments, 'We are becoming the world’s partner in wellness. No matter what your goal is – to lose weight, eat healthier, move more, develop a positive mindset, or all of the above – we will deliver science-based solutions that fit into people’s lives.'
The following updates will be phased launches:
WellnessWins: A new program that rewards members for small, everyday behaviors that are proven to lead to healthier habits.
Partnership with Headspace: Mindset is an essential part of overall wellness, and WW has formed a partnership with Headspace, a global leader in meditation and mindfulness, to help develop customized content for WW members.
FitPoints 2.0: An evolution of the FitPoints system to encourage activity choices based on what will have the greatest impact on an individual’s health and wellness. The new FitPoints will be personalised to each individual within the WW app – based on their height, weight, age and sex – so members know exactly what each activity is worth to them.
Connect Groups: A new way to strengthen the community and help foster meaningful relationships that inspire healthy habits. Groups will deepen WW’s Connect community in the app by helping people to find other members like them, based on: Food, Life Stages, Wellness Journey, Activity, Mindset, Hobbies. Connect Groups will be available globally by December.
Healthy Habits Focus in App: A healthy habits focus for members, which will make the program open to those who want to build healthy habits without focusing on weight loss.
Voice Integration with Amazon Alexa and the Google Assistant: A beta version of voice integration with Amazon Alexa and the Google Assistant, which will enable WW members to use their voices to look up SmartPoints values for their food, get updates on their progress on their daily SmartPoints, easily track foods, quick-add SmartPoints to their tracker.
WW Products: Starting in January 2019, WW will begin selling more products containing no artificial sweeteners, flavours, colours or preservatives to consumers.
New Brand Identity and Launch: The move to WW includes an entirely new brand identity – from logo and colour palette to font and photography style – which will come to life across all brand touchpoints and member experiences leading with an all new WW app experience. A campaign launching the new brand will debut in late December and workshop locations will be refreshed in 2019.