Weleda, the sustainable and organic health and beauty brand, has appointed BRANDstand Communications to manage its media relations.

Weleda is the original natural cosmetics brand, founded in 1921 in Switzerland by the Austrian scientist and philosopher Rudolf Steiner with Dutch doctor Dr Ita Wegman and German chemist Oskar Schmiedel. The company pioneered the standards for ethical and sustainable business practices that have become benchmarks for the industry globally.

Weleda’s leadership has been earned through nearly 100 years of producing biodynamically grown and certified natural beauty and healthcare products, supplying 50 countries over five continents. All Weleda natural and organic cosmetics bear the NATURE seal, and around 80% of plant ingredients are of organic and biodynamic quality.

True to its sustainable ethos, many of the company’s original recipes are still in production today, including the iconic Skin Food, created in 1926, whose fans include influential women such as Julia Roberts, Adele, Victoria Beckham, Alexa Chung, Helena Christensen and Erin O’Connor.