Coty Professional has named actress Sophie Turner, as Global Brand Ambassador for Wella Professionals. Honouring the brand’s history of over 135 years of hair passion, the new partnership with Sophie aims to inspire beauty enthusiasts and hair stylists to discover their true colour through the power of transformation. The actress is the perfect muse for Wella Professionals’ creative vision, with her fearless and bold hair colour transformations. 

In her first activity to kick off the partnership, Sophie will appear in the brand’s summer fall campaigns. Behind the scenes of the production shoot, Wella Professionals Global Artist, Sonya Dove, collaborated with Christian Wood, on achieving a modern, youthful style for the campaign. She will also bring Wella Professionals’ signature styles to life via the red carpet and help the brand launch new product innovations via multi-faceted public relations campaigns and as well as appearing in global marketing, print and digital advertising, in-store displays, and social media content commencing July 2017. 

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