Haircare brand Wella Professionals has announced the launch of EIMI Root Shoot, its targeted volumising mousse. The product has been formulated to add targeted lift and volume to the roots of flat, lacklustre hair, while maintaining natural texture. The Wella Professionals EIMI Root Lift will be available in November, priced at £9.50. In addition, the brand has this month introduced its new Elements Hair Strengthening Serum (£21.99), a volume-boosting serum that primes hair for styling for a smooth and nourished finish. The product is enriched with natural tree extract to instantly repair hair and provide up to 10 times more keratin protection.  

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