anatomē, a modern London-born apothecary founded by Brendan Murdock, has appointed KNOWING to handle its PR and community management. anatomē helps people discover their formulas for good sleep, with their expert team of aromachologists and nutritionists, the team combines the very best of botanicals and science to restore wellbeing to people's lives. This week anatomē launches three new sleep collections aligned to three core sleep challenges, in addition to this anatomē’s gifting collection for Christmas will shortly be announced.