SANE Communications has been appointed to handle the launch and representation for new Swedish wellness brand, April, the sister label to Europe’s largest online razor brand Estrid. The brand offers vegan, subscription-based supplements - uniting modern science and traditional botanical remedies. April has teamed up with UK experts to carefully craft product development, ingredient choices and sustainability commitments. Their first 3 supplements, Multi-Me, Glow Service and Club Calm are launching today (4 April) and can be purchased on a subscription or as a one-time buy on itsapril.com