EYEAM, a community-driven wellness destination on a mission to align the skin with the mind, body, and spirit, has announced that it will launch in November. Marrying tradition with innovation, EYEAM believes in the cells’ ability to heal through the powerful connection of nature, science, rituals, and affirmations. The brand was founded by mother-daughter duo, Margo Marrone and Roxy Marrone.

Crystal infusion formula is a fundamental aspect of eyeam products, designed to raise the vibration and shift the mindset from negative to positive. The brand uses Rose Quartz applicators, which have been energetically cleared and imprinted to bring healing and positivity, providing a double dose of crystal energy in their topical products. EYEAM chooses carefully sourced organic ingredients, prioritises local suppliers to reduce carbon footprint, supports sustainable agriculture and the local economy and prefers up-cycled ingredients like calmandarin (up-cycled mandarins that fight “inflammaging”) for skin benefits and environmental responsibility.