Westfield London and Westfield Stratford City have launched a new campaign to support online side hustles, turned businesses that started during lockdown taking them from screens to reality. Spanning fashion, homeware and beauty, Westfield hand-picked brands that embody creativity and vibrancy and whose founders have demonstrated a relentless ambition to turn a side hustle into a viable business during a time of global uncertainty. The Side Hustle Heroes partnership gives these brands an invaluable large scale presence in prominent mall space at Europe’s two largest centres. 

Brands taking part include self-care brand Tingle, family-run boutique Three Sisters Farm and tie-dye accessories and clothing label Ava May, homeware and accessories brand MH Living, sustainable paint brands Pickleson Paint Co., and candles brand Fairholme Studio. 

London’s Side Hustle Heroes will reside across both centres until June and a QR code is available to scan on each store front to lead directly onto each company’s social channels and websites.